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ASK YOURSELF ABOUT YOUR MEDIA CONTENT

by superuser on May 16, 2018

As a content creators, it goes without saying that at times we can be a unfocused about what exact kind of content it is we are creating. We are faced with the questions about what our content messaging goals are? One might ask themselves what kind of messages they want to get across and who their target audience is? These are some of the core questions we, as writers, may ask ourselves but, of course, the list can be endless and we can get stuck in a rut while questioning if our own content is good enough?

As Verbit's role in video/audio transcription and closed captioning focuses on providing accurate content to organizations, the rules of content creation themselves should be taken into consideration.

Part of Verbit's service consists of assisting people with  specific types of disabilities, and also providing a solution to the difficulties they face when consuming content.

Verbit works by adhering to certain domains such as education, legal, medical, enterprises, and finance. Therefore, the artificial intelligence layer of Verbit’s content is industry focused and specific to each domain.

So here are some questions we’ve compiled to ask yourself about your content,

WHO IS YOUR TARGET MARKET?
This age old question is frequently used among marketers and also content creators. Defining your target market is a key aspect of ensuring your messages are relevant, concise, engaging, and most importantly, helpful for your target audience. After all, these are the people who will be buying or using your product.
Closed captioning and online video transcribing were initially the method used in order for deaf individuals to make audio content more accessible. According to research, time-synced text is the best alternative. In education, instructors need to make sure that the content of the course is presented in a way that special needs students get it as well.

IS YOUR CONTENT ACCURATE?
Accuracy is a crucial part of any sort of communication as it provides the greatest level of understanding for whatever material is being presented.  Verbit's technology transcriptions offer over +99% accuracy.

AM I PROVIDING A SOLUTION FOR MY MARKET?
Focusing on your goals and what you want to achieve with your content will provide you with clearer insights into to which solutions you wish to provide your target market with.

In terms of education, as online learning continues to increase, the use of video transcripts has become more and more demanding and substantial because a larger number of people are studying remotely.

E-Learning: Transcriptions is a great platform for remote students to comprehend video and audio materials. This is particularly significant where poor network connectivity might otherwise create disadvantages for students participating in online courses.
Thus, VerbIT combines cutting-edge transcription technology with top human transcribers to transcribe your audio and video content into text, quickly and accurately. This is one of Verbit’s core values.

IS MY CONTENT ACCESSIBLE?

Well, one of the main reasons behind closed captioning and video/audio transcriptions is their abilities to be highly accessible to all alienated markets such as disability groups. Because of the emphasized messages put forth by the ADA and the rehabilitation act 1973 – it is now a required necessity to cater to the needs of people with disability. In education, learning resources should be accessible to those with disabilities so they do not miss out on any greater chance of success which may prohibit their learning.

AM I COMPLYING TO THE LEGALITIES OF CLOSED CAPTIONING AND VIDEO TRANSCRIBING?
As mentioned previously, there are specific legalities to take into consideration when embarking on closed captions and video transcripts. Ensuring that these laws are met will broaden your market and make your content a lot more accessible to different groups.

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